MGMT 490/594 : Creative IT
Fall 2008, MW 11:00-12:15, GSM 302
Professor Flor

Objectives — What You Will Learn

This is an introductory course for students with very little information technology experience. You will learn how to use the latest information technologies creatively, for the purpose of advertising and selling your own line of digital products on the Web.

Specifically, you will learn how to create:
  1. Your own domain name and web site
  2. Web page advertisements using Cascading Style Sheets
  3. Dynamic Adobe Flash advertisements
  4. You-Tube video advertisements
  5. A customer-lead database in Microsoft Access
  6. A direct-emailer using ASP.NET
  7. A PayPal account for electronic payments
  8. An EBay auction for selling your products
  9. Macros in Excel for analyzing customer data
  10. Cartoon animations and business process animations in Adobe Flash

Method — How You Will Learn

The best way to learn information technologies is by doing them. To this end, I will have you create a digital product, e.g., a public domain book in pdf format or a piece of digital art that you want to sell, and then use various information technologies to advertise and sell this product. Each class, I will do a little bit of lecturing and the remainder of the time will be spent doing hands-on work.

The Technologies You Will Use

  • Microsoft Internet Information Server
  • HTML and Cascading Style Sheets
  • ASP.NET & C# (scripting)
  • Adobe Flash (painting, drawing, and animation)
  • YouTube
  • Ebay
  • PayPal
  • Microsoft Access
  • Microsoft Excel (macros)

Course Materials

Books:

There's no required book for the class because there's no single book that covers the 9 technologies listed above.


Web Hosting Provider:

You must register a domain name for your Web site and sign up with an internet service provider (ISP). I have arranged a deal with Infobahn in Pittsburgh (412-653-8050) to provide inexpensive Web site hosting. If you choose to go with them, you can register online securely using the following URL: Infobahn Secure Online Registration, You can also register via phone (note: long distance charge); mention "Hosting Special #1" when you call the number listed above. If you go with another ISP, you need to make sure they support:
  • Active Server Pages .NET 2.0
  • Microsoft Access Databases
  • CDONTS mailing
  • Web Services

Class Rules

It states quite clearly that all offers shall become null and void if...and you can read it for yourself in this photostatic copy:

  • You must attend every class. Your grade goes down by 2% points for every class missed without a valid excuse. Medical excuses must be accompanied by a note from your physician. Having a job interview is not a valid excuse for missing class.
  • You must bring your laptop to every class so that you can do the in-class programming drills, which we will have every class.
  • No skipping class early. It's the same thing as not attending class (see penalty above).
  • You must download the readings and homeworks prior to the start of the week's class. Due to the dynamic nature of the topics, readings and homeworks are not fixed. On the first Monday of each week I will post the new readings, lectures notes, and homework assignments.
  • Homeworks are due before class. The due dates are printed on the assignments. The penalty for late homeworks is -2^(t+1)%, where t is the ceiling of the number of days late. For instance, if you're late by one day, the penalty is -4%. If you're 4 days late, the penalty is -32%. The penalty is in addition to any other points lost on your homework.
  • If you are a qualified person with disabilities who might need appropriate academic adjustments, please communicate with me as soon as possible so that we may make appropriate arrangements to meet your needs in a timely manner. Frequently, we will need to coordinate accommodating activities with other offices on campus. Course materials can be made available in alternative formats.
  • It is expected you will respect others by not using communication devices during the class period.
  • Any violation of the Student Code of Conduct will be taken very seriously and appropriate sanctions will be applied. Violations include: plagiarism, exam misconduct, etc. Please refer to the UNM Pathfinder for additional information
  • You have exactly 1 week after you receive your graded assignment or graded exam to address grading issues. You must submit to me both a detailed writeup (hardcopy, not electronic) of the grading issue, along with the original assignment or exam. I will not even consider regrading assignment or exams after this time period has elapsed.
  • IMPORTANT: I reserve the right to drop any student that misses 2 classes in the first week of the course.
  • IMPORTANT: All exams are closed book / closed notes. Retrieving any information created prior to the exam is considered cheating and a violation of the Student Code of Conduct.
  • IMPORTANT: All class-related networking traffic is subject to analysis for violations of the Student Code of Conduct.
I, the undersigned, shall forfeit all rights, priviledges, and licenses, herein and herein contained, etc. etc. fax mentis incendium gloria culpum, etc. etc. memo bis, punitor delicatum!

It's all there, black and white, clear as crystal!'

Grading

I grade on a straight scale: 90-100=A; 80-89=B; 70-79=C; 60-69=D; <60=F
  • 98% homeworks (14 assignments @ 7% each)
  • 2% sales performance (auction performance)

Syllabus Fall 2008

Week # Topic Assignment Due?
1 Selecting & Creating a Digital Product HW1  
2 Creating a Web Site HW2 HW1
3 Creating Web Pages HW3 HW2
4 Creating Web Advertisements HW4 HW3
5 Creating Flash Advertisements HW5 HW4
6 Interactive Flash Advertisements HW6 HW5
7 User Input in Flash HW7 HW6
8 Cartoon Animation & Games in Flash HW8 HW7
9 Creating YouTube Advertisements HW9 HW8
10Creating a PayPal Account HW10 HW9
11Creating an EBay Auction HW11 HW10
12Creating a Direct E-mail Database in Access HW12 HW11
13Creating a Direct E-mailer Script in .NET HW13 HW12
14Creating Spreadsheets in Excel from the E-mail DB HW14 HW13
15Creating Macros in Excel for Customer Data Analysis HW15 HW14
*=Subject to change at any time at Professor Flor's discretion, and Professor Flor reserves the right to add homework assignments or exams as needed to help you learn or test your knowledge of a topic.
**=Optional homework assignment
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